boomers

Understanding & Profiting from the Baby Boomer Market

marketing dollars target Baby Boomers.

Advertisers don’t get it. In fact, they not only miss the mark they tend to alienate who Bloomberg characterizes as the most powerful market the world has ever seen.

In this interview Barry Robertson and Marcus Matthews of Boomer-NeXt dives into more than the numbers.

Guest Blog: ‘We Did Believe We Could Make a Difference’ Can Baby Boomers keep the Sixties flame alive?

"At the age of seventy, I still feel that way (make a difference)! I care and want to contribute and believe I can make a difference." -Bill Taylor

Boomer Entrepreneurship Post-Pandemic – Something to Consider

Wendy Mayhew offers very practical advice and insight for aspiring entrepreneurs.

If you’re over 50: How to stay Vital & Healthy

Forget your age number. What is your vitality number? That's what we should be recognizing. How vital are we in our lives, relationships, work and purpose?

Preparing for After the Pandemic: Finances, Employment and the Economy

Chris Farrell of Marketplace shares what we should start assessing, considering and preparing for once the pandemic passes.

Boomer: Surviving the pandemic and preparing for afterwards – It is critical to stay connected

Staying connected is critical for everyone, especially those of us over 50 and particularly for solo agers. Aging expert Dr. Dara Zeff Geber and ProBoomer's Paul Long have ideas and solutions on how to be connected in the midst of the Corona Virus Pandemic.

ProBoomer: With Covid-19 How Do I Prepare for an Unknown Future?

This may be the time to think about the important things you never have time to think about. Especially people 50+ and especially now given what's happening and how our world will be different post-Covid-19. It's time to Think Different. Here are resources to kick start you.

The most important question to ask yourself in your second half of life.

Avoid the dark side of retirement. Ask yourself: Are you retiring to something (amazing second half of life) or away from something (existing job)?

Baby Boomers are a growing part of the Gig Economy

Baby Boomers fill 35% of full-time "alternative" work arrangements. The numbers are going up. Fact is, Boomers can be ideal for companies looking for talent and trying to hold down costs. Really strong insights from MarketWatch.

ProBoomer BOOMcast: Manifesto Against Ageism

Ageism is self-defeating for our society, the economy, business success, health and just plain inaccurate. The benefits of bringing awareness to the new reality of age are gargantuan.