Start it Up

Thinking about starting your own enterprise? Boomers ARE best suited for a multitude of reasons. Never has there been a better time to do it. Find out how you can start it up.

Thinking about starting your own enterprise? Boomers ARE best suited for a multitude of reasons. Never has there been a better time to do it. Find out how you can start it up.

How to make a difference: Social Entrepreneurship

Social entrepreneurship is on the rise and for many good reasons. Solving a problem or making things better for people, our communities, or our world through a business model can sometimes be the most effective, nimble, and timely method to success.

You are never too old to start a business

Paul Tasner did at age 66 and succeeded. He has told his story in a TED talk that has drawn 2.2 million views and in a ProBoomer interview, he goes into greater depth of the how, the why, and the benefits of becoming an entrepreneur (at any age).

Boomer Entrepreneurship Post-Pandemic – Something to Consider

Wendy Mayhew offers very practical advice and insight for aspiring entrepreneurs.

How to get the BIG IDEA!

It's simple. It's easy. It works.

5 reasons why Baby Boomer businesses rock (and why you should start yours)

I’d like to share five powerful reasons why times have never been better Boomers to become an entrepreneur or solopreneur.

Too old to be an Entrepreneur? Baby Boomers are actually in their prime

It’s a megatrend: Baby Boomers are starting more businesses than anyone in this age bracket ever have before, outpacing millennials by a two-to-one margin.

Gary Vaynerchuk Ignites the Explosion of 40 to 80-year-old Entrepreneurs

Excerpts from Gary Vaynerchuk's video in which he says it's his mission to ignite an explosion of entrepreneurs between the ages of forty and eighty. If you don't know who Gary Vee is, he's a leading global influencer for social media and entrepreneurs. In his 40's, curt and crass, his heart is in the right place and millions of people (especially millennials) follow him.

Advertisers are Shunning America’s Hottest Market: Baby Boomers

An AARP research shows how Advertisers are misrepresenting and misfiring on the richest and highest-spending demographic: Baby Boomers

Boomercast: A Boomer Career Must – Personal Branding

Looking for a job, to keep your job, grow a career, change careers or be an entrepreneur? Then Personal Branding is a must.

BB2BB: Baby Boomer-to-Baby Boomer

When you consider the Baby Boomer market is the richest, spending the most and vastly underserved as a targeted market, then this realization goes beyond common sense.