Thinking about starting your own enterprise? Boomers ARE best suited for a multitude of reasons. Never has there been a better time to do it. Find out how you can start it up.
Understanding & Profiting from the Baby Boomer Market
marketing dollars target Baby Boomers.
Advertisers don’t get it. In fact, they not only miss the mark they tend to alienate who Bloomberg characterizes as the most powerful market the world has ever seen.
In this interview Barry Robertson and Marcus Matthews of Boomer-NeXt dives into more than the numbers.
Market or Forget it!
With so many people starting up new enterprises and business …they forget, put off or diminish marketing to their demise.
Thrive in Time of Crisis: Drop Your Tools
Crisis brings on change and change requires change within us to not only survive but thrive.
Thriving after the Pandemic: Pause then Pivot
How do you survive and even thrive this coronavirus pandemic when your job is threatened, you need to find a job or a new way to earn an income?
Futurist Karen Sand's advice: Pause then Pivot. Don't rush into something new to earn a living, unless you absolutely have to immediately. Use this time to re-evaluate your life, skills and needs and then pivot to something more fulfilling, meaningful, and even profitable.
How to make a difference: Social Entrepreneurship
Social entrepreneurship is on the rise and for many good reasons. Solving a problem or making things better for people, our communities, or our world through a business model can sometimes be the most effective, nimble, and timely method to success.
You are never too old to start a business
Paul Tasner did at age 66 and succeeded. He has told his story in a TED talk that has drawn 2.2 million views and in a ProBoomer interview, he goes into greater depth of the how, the why, and the benefits of becoming an entrepreneur (at any age).
Boomer Entrepreneurship Post-Pandemic – Something to Consider
Wendy Mayhew offers very practical advice and insight for aspiring entrepreneurs.
How to get the BIG IDEA!
It's simple. It's easy. It works.
5 reasons why Baby Boomer businesses rock (and why you should start yours)
I’d like to share five powerful reasons why times have never been better Boomers to become an entrepreneur or solopreneur.
Too old to be an Entrepreneur? Baby Boomers are actually in their prime
It’s a megatrend: Baby Boomers are starting more businesses than anyone in this age bracket ever have before, outpacing millennials by a two-to-one margin.