There is a movement. A mega-trend. Baby Boomers are once again changing life expectations, breaking down barriers, and making a difference by defining their “retirement years” on their own terms.
GenZ and Boomers: Unite not Fight
Ageist stereotypes, presumptions and assumptions of age (any age) undermine our ability as individuals and enterprises to achieve whatever we’re trying to do and as a whole negatively impacts the health, progress and vitality of our societies and economies.
As a society, we are reexamining the way we look at race, gender, ethnicity, sexual/gender orientation and other characteristics. Why not age as well?
Understanding & Profiting from the Baby Boomer Market
marketing dollars target Baby Boomers.
Advertisers don’t get it. In fact, they not only miss the mark they tend to alienate who Bloomberg characterizes as the most powerful market the world has ever seen.
In this interview Barry Robertson and Marcus Matthews of Boomer-NeXt dives into more than the numbers.
Re-writing the story of ‘retirement’: COVID-19 reveals how much we need activist elders
The “elders” I spoke to want to stay movers, shapers and shakers. As Richard Leider told me: “People want to feel their life is important and they want work that matters. It’s in our DNA to belong and to matter in life and that never goes away.”
Guest Blog: OK Boomer? OK GenZ?
We all know that some traits can skip a generation, so it’s not big surprise to find that GenZ has much in common with the Baby Boomers, who are mostly their grandparents.
Guest Blog: ‘We Did Believe We Could Make a Difference’ Can Baby Boomers keep the Sixties flame alive?
"At the age of seventy, I still feel that way (make a difference)! I care and want to contribute and believe I can make a difference." -Bill Taylor
What are you leaving behind? The “Breadcrumb Approach” to Leadership & Legacy
“Leaders should always be focusing on what they are leaving behind,” according to Dr. Jann Freed. Especially during the uncertainty and trying times brought on by the COVID-19 Coronavirus pandemic and the radical changes in jobs, employment, business, and the economy.
Now what? Pause then Pivot during the Pandemic
There is so much concern about the post-pandemic future and not knowing how our world and life will be different. So what can we do now? Some ideas in this ProBoomer video blog.
If you’re over 50: How to stay Vital & Healthy
Forget your age number. What is your vitality number? That's what we should be recognizing. How vital are we in our lives, relationships, work and purpose?
The most important question to ask yourself in your second half of life.
Avoid the dark side of retirement. Ask yourself: Are you retiring to something (amazing second half of life) or away from something (existing job)?
Boomers at the Crossroads: Will we take the Prosperous Path?
In this BOOMcast interview, Chris Farrell lays out the realities and possibilities. Chris is a journalist for MarketWatch and Next Avenue. He is a speaker and author of Unretirement and the newly released Purpose and a Paycheck: Finding Meaning, Money, and Happiness in the Second Half of Life.